Zak Henderson
 Content and Community

Spotify's Podcast Editorial team was tasked with creating a system of meaningful and human podcast recommendations. To do this, Spotify assembled a team of editors and experts to curate spaces filled with the best podcasts on the platform. 

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Once spaces on the app were curated, the team needed help to keep the conversation going. My job then became to create spaces that would encourage engagement and discovery based around the podcasts that my team was recommending. To do this, I created a loop between a forum and a Discord server to capture interested listeners, guide them to the right shows, and lead them to our community listening events. 

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To find success in what would become the Spotify Podcast Community, I needed to coordinate around the specializations and interests of all of the editors on our team as well as the overarching goals of listenership and engagement. I did this by creating tentpole content to bring the community together around certain podcasts, as well as smaller events to give each editor their chance to shine and share their favorite episodes. 

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Add in some audience acquisition and retention by collaborating with huge podcasters such Cole Cuchna of Dissect and the team from How to Save a Planet, and my team and I were able to create an active community that was eager to find their next listen.