Zak Henderson
 Content and Community

The team at Adobe Stock brought me on to solve an interesting problem: How can a Stock agency get a leg up on competitors by cultivating a strong community? 

​

Through my time on the team, I led the initiative to cultivate a community of Stock Contributors on Discord. Despite the challenges of introducing a new platform to an unfamiliar audience, we were able to build a thriving ecosystem that both served as an educational hub for contributors and generated valuable, relevant stock content.

​

Through weekly challenges meant to teach stock artists, coordinated webinars, keywording Q&A's, and all other manner of stock creation content, I was able to work with the Adobe Stock team to design a community meant to educate and support artists, regardless of where they were in their stock creation careers.