Zak Henderson
 Content and Community

Responsible for all social, community, and communication elements for mobile title WWE SuperCard. Created social and community strategies and calendars for all Discord, social, and blog content including creative assets and copy. Collaborated with develeoper and live-ops teams to share player feedback and influence game developent.

Created and executed unique Discord content strategy to keep core players informed and interested, grew a stagnant server to a weekly audience of 5-10k active players, total size 100k+ members

Implemented social engagement strategies such as ARGs, AMAs, Polls, DnD campaigns, live streams, and influencer programs to hit new impressions and engagement standards, improving impressions by an average of 10k per post and dramatically increasing Discord activity

Helmed player feedback and sentiment analytics with weekly community sentiment reports used to influence key development and live ops decisions leading to increased player sentiment and revenue during major in-game events

Helmed and directed influencer content program "SuperClub", to create organic traffic (1M+ lifetime impressions) to promotions, collect feedback, and spread key information throughout the playerbase

Implemented modernized social and community voice designed to connect with wrestling and gaming fans

Worked closely with 2K Marketing teams to support large Live ops beats with Talent social copy, blogs, and creative initiatives to raise social engagement by ~30% from average

Attended multiple WWE events to capture live content and engage with players

Pitched, planned, and built new Discord community to house thousands of podcast listeners and creators

Created full content schedule and strategy for growing Spotify listenership and discovery

Collaborated with high-profile podcast hosts to create unique and exclusive content

Created and executed content and events to grow listenership on key shows by 1000+ listens a session

Collaborated with social and marketing teams to ensure all content aligned with overarching initiatives

Created and executed ongoing and evolving strategies to keep community members engaged in podcasts on Spotify

Created reporting process and cadence to reflect and analyze content

Generated 200k+ views on priority content through targeted posts

Created and executed acquisition strategies for bringing new members into the community

Worked individually with community "Stars" to create leaders within the community

Helmed creation of Adobe Stock Community of 2,000+ Stock artists on Discord

Worked with adjacent content teams to schedule continual programming, curated content, and live events

Created a "Featured Artists" program to feed high-quality educational content into the community organically

Created a "Creative Challenge" program to educate users and generate hyper-relevant stock content based on user demands

Worked with small team to select images, content, and updates to share on weekly live stream of ~1000 viewers

Created weekly community analytics to report community engagement across multiple teams

Worked closely with individual contributors to ascertain needs of the community

Responded to 50-100 individual user inquiries weekly

Designed and created detailed outreach pipeline to reach a specific set of content creators and influencers

Created full pipeline visibility by utilizing Hubspot to track contact progress single-handedly managed communications with 50+ content creators and influencers

Increased inbound pipeline of influencers by 50% weekly

Designed all outreach copy to conform with company voice and tone

Produced written, video, audio (podcast), and interview content to reflect product updates and educate a community

Self-started a blog, podcast, vlog, and newsletter to reach an audience of 30k - 500k weekly

Executed social strategies to bring company following from 0 - 12k 

Maintained social following with engaging posts and promotions

Dynamically adjusted content tone to address 3 different audiences across all content

Designed, planned and executed a user-based content competition that generated 15 organic promotional videos

Became skilled at Adobe Suite to create social content, vlogs, promotional videos/images, and blog content

Personally managed YouTube, Twitch and Mixer content creators to encourage product utilization through genuine relationships

Produced content schedules and deliverables for content productions, account management, and outreach concurrently

Managed internal communication between community and engineering teams, including product feedback

Hosted annual TwitchCon sessions and party for 250+ content creators

Conceptualized, wrote, and edited in-depth reviews and features for an audience for approximately 500k

Utilized WordPress to customize and design visually appealing articles 

Researched, reviewed, and wrote to deadline on all articles and features

Received samples and press releases and delivered relevant articles and reviews to meet sponsor's standards 

Sourced and edited photos to display in articles 

Managed and educated a team of students in maintaining the station and adding music the the station's library

Coordinated with artists to procure their music for use on the air

Planned, developed and executed a talk/music show with an audience of 500 weekly

Attended events and interviewed artists to create intricate review and interview content

Maintained pipeline of relevant releases and events to create a content calendar

Worked with a photographer to create content unique to the site

Created well-articulated opinion pieces and reviews of relevant albums and artists